An Onboarding Guide
for Founders

Preparing for Your First Xorro Listing

Fundraising through Xorro offers you, the Founder, a unique opportunity to engage your fanbase in your journey, and raise capital via a tokenized revenue-sharing model. Before launching your offering, Xorro’s Founder Onboarding team will work closely with you to navigate a few regulatory and operational steps required to ensure compliance and build trust with your potential investors (i.e. your fans). This article provides an overview of the key onboarding steps involved for your first Xorro listing:

1. Know-Your-Business (KYB) and Background Checks

The first step is designed to verify the legitimacy of your business and ensure that no bad actors are involved. This is a critical step in building trust with both the platform and potential investors. It ensures that your business is compliant with anti-money laundering (AML) regulations and reduces the risk of fraudulent activity. Key Components of these checks are:

BUSINESS VERIFICATION
Provide legal documentation such as your Certificate of Incorporation, Articles of Organization, or other proof of business registration.

OWNERSHIP STRUCTURE
Disclose the ownership structure of your business, including details about key stakeholders and beneficiaries.

BACKGROUND CHECKS
Founders and key executives may undergo background checks to ensure there is no history of fraud, financial crimes, or other red flags.

FINANCIAL DILIGENCE
Provide previous years’ financial statements.

LITIGATION RISK
Declare any previous, existing or anticipated litigation that the company or its key members are involved in.

2. Understanding SEC & FINRA Guidelines for your Fundraising Campaign

Tokenized revenue-sharing offerings are considered regulated securities under U.S. law. As such, you must adhere to guidelines set by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). When designing your marketing campaign, you need to provide clear and transparent disclosures about the risks associated with your offering, as well as the terms of the revenue-sharing agreement. Ensuring compliance not only protects your business, but also builds credibility with investors.

For more information on FINRA guidelines:
https://www.finra.org/rules-guidance/guidance/reports/2022-finras-examination-and-risk-monitoring-program/communication-with-public

3. Filing Your Offering with the SEC

When raising funds through your fanbase, your listing will likely be subject to Regulation Crowdfunding (Reg CF) exemption and additionally one or two more (Regulation D or Regulation S), depending on investor type and the raise amount.  If applicable, our Onboarding Team will guide you to prepare an Offering Memorandum documentation to be filed with the SEC (this needs to be done prior to listing your offering).

For more information on Form C Filing: https://www.sec.gov/files/formc.pdf

Conclusion: A Roadmap to Successful Fundraising

Fundraising via Xorro can be a game-changer for online business founders, but it requires careful preparation and adherence to regulatory requirements. By working with our Creator Onboarding Team on the key steps outlined above, you can be ready for a successful and compliant Offering!  We are here to guide and help you focus on what matters most: growing your business and engaging your community.

Securities offered and regulated activity undertaken by Tritaurian Capital, Incorporated
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