
Foresight Group backs UK-based Round Group as investment continues to flow into creator-focused businesses.
The creator economy continues to attract investment, with Foresight Group announcing a £4 million investment in Round Group, a London-based digital agency specialising in creator-led marketing and short-form social media campaigns.
The investment highlights the growing commercial opportunities surrounding the creator economy, as businesses increasingly recognise the value of creators, their audiences and the technology supporting them.
Founded in London in 2019, Round Group works with businesses across the music, entertainment and consumer brand sectors, helping them connect with audiences through creator-driven digital campaigns.
At the centre of its offering is a proprietary technology platform that supports campaign management, creator payments and performance analytics, alongside access to a global network of more than 100,000 content creators.
Foresight's £4 million investment will support Round Group's continued growth in the UK, expansion into the United States and Asia-Pacific markets, further technology development and recruitment.
The company will also welcome Liz Sands, former CEO of international talent and luxury brand agency Great Bowery, as Non-Executive Chair.
As the creator economy develops, investment opportunities are extending beyond individual creators and into the businesses, platforms and technologies that support the wider industry.
Round Group's latest funding is an example of how the sector is evolving into a broader commercial ecosystem, with specialist companies building infrastructure to support brands, creators and their audiences.
For investors and businesses alike, developments such as this demonstrate the increasing importance of creator-led marketing within the wider digital economy.
This article is based on Foresight Group's announcement published on 14 October 2026.
Read the original announcement from Foresight Group
This article is provided for general information only and does not constitute investment advice.